The company is determined to go from “quietly brilliant” to “loudly brilliant” in 2013.
HTC settled its patent dispute with Apple last year, but the Taiwanese smartphone and tablet manufacturer still has to overcome many major hurdles in 2013, the most important being
“marketing” according to its CEO.
The increase in iPhone and Galaxy S3 sales has been a major reason for the downfall of HTC's Android and Windows Phone-based devices.
The company's year-over-year marketshare slipped from 2.7 % to 2.2 % for the third quarter, according to market research firm Gartner.
Stuck in the middle is Chou.
While Apple and Samsung are selling high-end phones & tablets in conjunction with hefty marketing, Chinese manufacturers Huawei and ZTE are having success with budget devices.
According to many analysts this leaves HTC stuck in the middle.
Chou, who co-founded HTC in 1997, disagrees. Instead, he sees a better 2013 for his company, primarily because of innovation.
Chou's company is on the record as having said that its patent settlement with Apple will bring about superior phones from the company.
Hopefully, HTC may get the boost it needs from its latest line of smartphones, including the HTC One X+, 8X and 8S.
The first signs of whether or not HTC is still in trouble may be available on Monday, when HTC is supposed to release its preliminary fourth-quarter results.
“marketing” according to its CEO.
"Our competitors were too strong and very resourceful, pouring in lots of money into marketing,"Peter Chou, CEO, HTC (as told to Wall Street Journal)
"We haven't done enough on the marketing front."Though Chou didn't name Apple and Samsung specifically, the two companies have eaten into HTC's share in global market and have a combined 106 % of the smartphone profits.
The increase in iPhone and Galaxy S3 sales has been a major reason for the downfall of HTC's Android and Windows Phone-based devices.
The company's year-over-year marketshare slipped from 2.7 % to 2.2 % for the third quarter, according to market research firm Gartner.
Stuck in the middle is Chou.
While Apple and Samsung are selling high-end phones & tablets in conjunction with hefty marketing, Chinese manufacturers Huawei and ZTE are having success with budget devices.
According to many analysts this leaves HTC stuck in the middle.
Chou, who co-founded HTC in 1997, disagrees. Instead, he sees a better 2013 for his company, primarily because of innovation.
"Although we don't have as much money to counter [Samsung and Apple], the most important thing is to have unique products which appeal to consumers."A luck this year?
Chou's company is on the record as having said that its patent settlement with Apple will bring about superior phones from the company.
Hopefully, HTC may get the boost it needs from its latest line of smartphones, including the HTC One X+, 8X and 8S.
The first signs of whether or not HTC is still in trouble may be available on Monday, when HTC is supposed to release its preliminary fourth-quarter results.
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